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USDA International Egg and Poultry

07 February 2012

USDA International Egg and Poultry Review: Japan Broiler Meat ProductionUSDA International Egg and Poultry Review: Japan Broiler Meat Production

Japanese domestic broiler meat production fell an estimated 8% in the first half of 2011, compared to the same period in 2010.
USDA International Egg and Poultry

Production is expected to recover in 2012 and increase by 3%, reaching 1.27 million metric tons. After the March earthquake Japanese consumers temporarily refrained from eating out; consumers avoided perishable food items, including fresh meat and chicken, and instead chose ready-to-eat meals and convenience foods to take back home and eat.

Massive outbreaks of highly pathogenic avian influenza in early 2011 severely affected the nation’s second largest broiler producing state of Miyazaki, causing a large number of birds to be culled, and reducing broiler meat shipments from the prefecture. The broiler industry in Tohoku and Kanto regions was also temporarily incapacitated by the March earthquake and Tsunami, contributing to reduced shipments. This was especially true for the Iwate prefecture in the Tohoku region, the nation’s third largest broiler producing state. Some of the production and processing facilities in Iwate, including parental stock operations and hatcheries owned by relatively large scale integrators, were reportedly demolished and washed away by the Tsunami. Miyazaki and Iwate combined for roughly 32% of the total broilers raised in Japan. By summer most infrastructures, including hatcheries and feed manufacturing, had reportedly been restored.

Increased availability of fresh domestic broiler meat in 2012 (priced lower than the previous year) and higher stocks will likely reduce total imports in 2012. This should encourage Japanese households to look for domestic fresh branded chicken, especially in retail, at the expense of imports. On an annual basis, Japan’s 2011 total broiler imports are projected to reach a 10-year record high of 840,000 MT (broiler meat up 7% to 450,000 MT and prepared products up 6% to 395,000 MT).

In 2012 Japan will continue to remain the major market for Chinese and Thailand prepared (cooked) broiler products in high performing sectors such as fast foods, convenience foods, and ready-to-eat meals. In the retail sector demand for cooked products may slow in 2012 as consumers resume purchases of fresh domestic chicken which was in short supply and highly-priced in 2011.

Source: USDA/FAS GAIN Report Number JA1040

National Young Turkey Parts

The market on white meat is steady with steady to weak undertones. Demand light to moderate with increased interest on frozen tom breast meat noted at lower trending offering prices. Offerings moderate to heavy. The market on tom bulk parts steady to weak, mostly steady with increased export interest reported on tom drums and full-cut wings found at the lower trending price levels. Demand light to moderate, instances good. Offerings mostly moderate. Trading light to moderate.

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