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TheMeatSite Newsletter - 4 December 2013

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Wednesday 4th December 2013.
Chris Harris - TheMeatSite Editor in Chief

Chris Harris
Editor in Chief

Europe Changes Mind of Country Promotion of Meat and Food

The European Commission has set out plans to allow again country of origin to be used as a marketing tool for meat and agricultural food products.

The move laid out in a Commission working document is a U-turn on the current policy which barred the practice which was seen as breaking the European rules over competition.

Under the current policy marketing of products has been supported by the European Commission through the Common Agricultural Policy through matched funding for promotional campaigns, but it has been strictly forbidden for the country of origin or private brands to be part of the marketing and advertising.

Campaigns have to be generic and can discuss the method of production.

“The European Commission supports generic promotion programmes under the information and promotion policy for agricultural products and their method of production. It excludes actions based on commercial brands and those that encourage the consumption of a product because of its specific origin,” the Commission says.

At present the annual budget provided by the European Commission for agricultural product promotion is €50 million.

However, now the European Commission has recognised that the whole of the EU is facing strong global competition in the agricultural product sector.

In a Commission Staff Working Document putting forward proposals to the European Parliament and the European Council for new regulation on promotional measures, the European Commission has specified the need to use the Common Agricultural Policy to develop a more targeted approach to the promotion of agricultural products.

The document outlines three alternatives to the existing policy. In which it includes the ability of countries to promote products referring to the origin of the product and also to private brands as part of illustrating a generic message.

“These arise from distinctive features that emerged from the public debate and the positions taken by various stakeholders: the targeted market(s); the existence or not of a European strategy for promotion; and rules regarding the visibility of private brands and the mention of product origins,” the Commission says.

The new proposals are likely to be welcomed by the European m eat sector.

Erik Kam from the Danish Agriculture & Food Council said: “Although the measures still have to be formally ratified, we're very positive to the general principles of the new approach.

“If the principles are translated into legislation, it will release more EU resources for promotion of agricultural products, with a particular emphasis on promotion in countries outside the EU.

“They also propose a more flexible, simpler and less bureaucratic system towards securing support and could really help develop the sales of EU meat sales in key Third Country markets.”

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This Week's Articles and Analysis

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Company News

Avure Technologies Expands in Southeast US
US - High pressure processing (HPP) will begin in mid-December at UPC Southeast, LLC, in the Atlanta suburb of Villa Rica, Georgia.
Market Reports

Portland Fish Exchange Prices - 2 December 2013
China Wholesale Prices - 3 December 2013
Dairy Australia - Fortnightly Update 29 November 2013
Portland Fish Exchange Prices - 1 December 2013
China Wholesale Prices - 2 December 2013
EBLEX Cattle Weekly - 29 November 2013
Irish CSO Reports: Milk Statistics October 2013
BPEX Export Bulletin - Week 48
BPEX UK Pig Meat Market Update - December 2013
BPEX UK Pig Meat Market Update - November 2013
USDA Egg Products - 29 November 2013
UK Total Income from Farming 2012 - 2nd Estimate
Estimates of Farm Incomes in Wales, 2012-13
UK Poultry and Poultrymeat Statistics - October 2013
UK Milk Prices and Composition of Milk – October 2013
Portland Fish Exchange Prices - 27 November 2013
USDA International Egg and Poultry: Poultry Production in Turkey
USDA GAIN: Indonesia Dairy and Products Annual 2013
Irish CSO Reports: Livestock Slaughterings October 2013
AHDB Pig Market Weekly - 28 November 2013

Global Meat Industry News

   United Kingdom

Return to Swill Feeding Could Cost the Pig Industry £300 Million
£10 million Trade Deal on Beef Exports to Singapore
Producers Take Action over 2 Sisters Restructuring
British Poultry Industry Celebrates Innovation
Moy Park Creates 450 Jobs at Anwick Plant
UK Hospitality Food Sector Raises £500,000 to Tackle Hunger in Africa
Cow Prices Lower
Pig Shortages Continue
Turkey Plant Investment Opens Up New Opportunities
Zwanenberg Acquires British Meat Producer
Lamb Consumption Grows in UK
Muscle Food Trusts Red Tractor
New Exhibition Launch for Food Market


Yum Brands to Recover in China
Agencies Praised for Global Help on Food Safety Animal Health Plant Health
Global Risks and Costs of Foot and Mouth Disease Outbreaks


Japan Reopens Market to Irish Beef Offal after BSE
Dawn Rewarded for Environmental Initiatives


Marine Harvest Calls for Labelling of GM Salmon


Value of Brazilian Chicken Exports Rises
Brazilian Beef Exports Soar
Rise in Brazilian Chicken Exports to Middle East
Beef Summit Event Brazil Deserves
BRF Listed on New ISE Sustainability Portfolio
Russia Opens Up to Brazilian Meat Imports

   United States

New Turkey Plant for Indiana
CME: Cow, Sow Slaughter Likely to Stay Light
Time to Pay for Pork Quality
Weather Offers Price Support for Cattle Futures
US 2014 Beef Exports Outlook Changed to 'Steady'
Cattle Company Ordered to Pay Tyson $1 million
Cattle Futures Show Gains
$3 million Settlement in Downed Cattle Abuse Fraud Case
CME: Dramatic Change in Turkey Placements


Gambian Govt Lifts Ban on Chicken Leg Imports


Holiday Giveaway Promotes Pork Recipes
Organic Certification for Creative Salmon Canada
Canada Works to Strengthen Food Safety
Canada Bread Sells Pasta Business to EBRO Foods

   South Africa

South Africa to Host Global Conference on Agriculture

   European Union

Why European Big Business Wants to Fudge Pork Labelling
€160 million EU Funds to Fight Animal Diseases in 2014
EU Pig Prices Increasing
Protein Target for Glanbia Food Products
European Commission Makes U-Turn over Agricultural Promotion
Commission Urged to Ban Food from Cloned animals


Fresh Hope For Doux in New Survival Plan
France Steps up Food Inspection over Festive Period
French Foie Gras Volumes Quiet


Iranian Study Examines Antibiotic Resistance in Chicken


China to Import Pigs and Cattle from Romania


Al Mazrouah Yard to Sell Fish, Poultry

   Russian Federation

African Swine Fever Spreading at 300km per Year

   New Zealand

Tariff Cuts for New Zealand Exporters


Spanish Association Achieves Sustainable Certification Cod Fishery
Tough Times Ahead for Spanish Pig Producers


Preparations Underway for EuroTier 2014
Red Tractor Fuelling UK Troops Abroad


Argentinean Cattle Slaughter Exports Up


Honduras Forecasts More Tilapia Exports to US


Mexican Agricultural Exports up in October

   Viet Nam

Viet Nam Shrimp Prices Soar


Peru Aquaculture Exports to Grow


Jobs to Go at Hilton Foods Sweden


China Reports Slight Drop in Farm Produce Prices


Global Poultry Trends 2011
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