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Merged Dairy Processors in Relaunch

03 February 2009

NETHERLANDS - Following the official merger of the Dutch dairy co-operatives Friesland and Campina, the company has launched its new logo and website.

According to company officials the new logo "represents FrieslandCampina's ambition: to get more out of milk by producing food, drinks and ingredients that helps people move forward in life. A pure white centre radiates a spectrum of colours and these colours represent the endless possibilities of milk".

The two companies were allowed to merge following approval from the EU commission on the 17 December.

As part of its approval by the EU, the company will have to sell some of its operations in order to met EU standards on competition.

Friesland will sell its fresh dairy business in Nijkerk.

Campina will sell its cheese production plant in the Netherlands and its dairy drink brands, Yogho and Choco Choco. The businesses to be sold accounts for €367million worth of sales or four per cent of the total merged company.

TheMeatSite News Desk

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