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New Ready to Eat Chicken for Convenience Market

07 April 2015

UK - A new range of ready-to-eat chicken products has been launched offering food retailers, opportunities in the convenience sector.

The Delamere brand provide retailers with an opportunity to capitalise on the growing trend for convenience food, following news that the on-the-go food sector will grow by seven per cent in 2015.

Designed to cater to increasing consumer demand for great quality, on-the-go cooked products, the Delamere range will include chicken slices, roast chicken thighs and roast whole and half chickens, all of which are ready to eat straight out of the packet.

The Delamere range is the latest line to come from Forresters, the Cheshire-based chicken processor that also supplies raw, cooked and coated, chilled and frozen poultry products to industries including the retail, convenience, hospitality, foodservice, contract catering, and wholesale sectors.
Forresters Director, Tim Diggle said: “As one of the UK’s leading chicken processors, our ambition is to excel in everything that we do, from customer relations to the quality of our products.

“By optimising on the growing demand for on-the-go food, launching this range provides meal solutions for consumers seeking minimal preparation time. In combination with the focus on competitive price-point, it is offering retailers the opportunity to identify with consumer needs whilst obtaining a high profit-margin.

“We are very excited to launch this new range and showcase the product at the forthcoming IFE exhibition in March. It is the ideal platform and we’re looking forward to discussing not only the new range, but also company developments with our existing and potential new customers.”


TheMeatSite News Desk

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