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Australian Meat Corporation Honoured

23 February 2015

AUSTRALIA - Paul Lederer, chairman of Australia’s largest meat corporation Primo Smallgoods, was last week presented with the diploma of the Danish Export Association and the honorary medal of His Royal Highness Prince Henrik.

This took place at a ceremony in Sydney with participation of among others Børge Petersen, the Danish Ambassador to Australia, Kjeld Johannesen, CEO of Danish Crown and a number of Australian politicians and business people.

Mr Lederer was presented with the award for his importance to the export of Danish meat to Australia since his first contact to Danish Crown in 1996.

“Paul Lederer wholly deserves this honor. He is a strong and innovative businessman and a great personality, who we have been very pleased to work with throughout many years,” said Kjeld Johannesen.

“As a pioneer Paul Lederer has led a large part of development of trading between Denmark and Australia. This has created economic growth to the benefit of both societies in general and companies in both countries.”

Primo Smallgoods was established in 1985. Since then the company has expanded from 38 employees in the first year to 4,000 today making it Australia’s largest meat corporation.

“Paul Lederer skilfully saw the opportunities of importing Danish high quality products from Danish Crown for the Australian bacon production. This has developed into a huge success to both parties,” added Mr Johannesen.

“It is excellent evidence of our great cooperation over the years that we from onset shook hands on Danish Crown committing to supplying at least 1,500 tonnes per month, which Primo on the other hand committed to buy - without any written agreement.”

The diploma of the Danish Export Association and the honorary medal of His Royal Highness Prince Henrik is awarded to people or companies abroad – including Danish subsidiaries – who makes an extraordinary effort to Danish export.

Pictured above are Børge Petersen, Danish Ambassador in Australia; Paul Lederer, Chairman Primo Smallgoods, recipient of the award; Kjeld Johannesen, Group CEO Danish Crown; and Michael T. Hansen, Denmark’s Consul General and Trade Commissioner in Sydney.

TheMeatSite News Desk

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