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Opportunities for Scotch Beef and Lamb at Nordic Event

13 May 2014
QMS - Quality Meat Scotland

SWEDEN - The profile of Scotch Beef PGI and Scotch Lamb PGI was high in Sweden last week at GastroNord, the largest food fair in the Nordic countries.

Representatives from Quality Meat Scotland (QMS) attended the event, which attracted around 20,000 visitors including premium retailers, foodservice representatives and top European chefs.

According to Laurent Vernet, QMS Head of Marketing, (pictured) the event offered a valuable opportunity to secure trade for Scotch Beef PGI and Scotch Lamb PGI with Sweden.

“Due to the decline in Sweden’s flocks and herds, they are now a net importer of beef and lamb which has opened up opportunities for exporters,” said Mr Vernet.

“Since we identified Sweden as a priority market two years ago, QMS has established strong links with the major key importers and retailers, focussing primarily on steak cuts and alternative cuts.

“Even though Sweden is not a big volume market, it is a stable, sustainable market for premium products such as Scotch Beef PGI and Scotch Lamb PGI and from the response we received at GastroNord this week, I am optimistic that Sweden is firmly established as a valuable market for the Scottish red meat industry.”

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