- - news, features and articles for the meat processing industry


Avure Expansion Accommodates Growing HPP Population

01 August 2013

GLOBAL – European and Asian food manufacturers and processors who operate Avure high pressure processing (HPP) systems now have around the clock access to Avure HPP Global Technical Service.

A dedicated phone hotline has been implemented for all European and Asian customers for rapid response. In addition, a constantly monitored email system has been put into place for taking detailed information and less urgent requests for service assistance.

HPP is a non-thermal, all-natural pasteurization process, used widely to increase safety, extend shelf life, improve the nutritional value of food and beverages, and process seafood such as oysters, lobster, and crab.

“Demand for HPP is growing exponentially, and along with that growth comes the increased number of HPP systems installed in food processing facilities around the world,” comments Dave Fuller, Director of In-Service Support for Avure. “Our expansion of services transforms the existing Avure HPP support infrastructure into a truly global network,” Fuller adds.

HPP production of beverages, such as wholesome juices, coconut water, and juice cleanses and purees, have seen a dramatic increase in Europe and Asia, reports Avure. Also, the application as a safety measure, or final kill step in packaged meats, has spawned a surge in HPP demand.

“Avure’s HPP production presses are engineered for high performance and reliability. They also adhere to the strict safety guidelines that are required in high volume production environments. When maintenance, repair, and technical questions do arise, we want to provide a unified resource to help customers maximize output and uptime, regardless of their geographic location,” offers Fuller.

The Avure Global Service Center for HPP Food Systems is staffed by certified Avure Field Service Engineers (FSE) with a broad knowledge of products and technical solutions. A formalized diagnostics routine, which may include remote access to the system controller, enables the FSE on duty to take ownership of the full path to issue resolution, from suggesting solutions the customer can implement on site to recommending the shipment of spare parts to dispatching an FSE to the customer facility.

Avure customers received notice of the expanded service and call instructions in early July. For more information, visit


TheMeatSite News Desk

Our Sponsors