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Horse Meat Scandal Hits Ter Beke Meals' Sales

30 May 2013

BELGIUM - The consolidated turnover of Belgian meat and food processor Ter Beke in the first quarter of 2013 was similar to the turnover in the same period of 2012.

A higher turnover was realised in the processed meats division with the operational result of that division also increasing compared to the same period in 2012.

However, this increase could not entirely compensate the turnover and result decrease in the ready meals division.

In February 2013, the frozen ready meals sector was hit by the horse meat in beef products scandal.

“Ter Beke only produces chilled ready meals. We deplore that these events also negatively impact our sector and in particular the turnover evolution in the ready meals division, even though Ter Beke’s products were not at all concerned,” a company spokesman said.

“We concentrate fully on an open and transparent communication with our customers and our consumers and are doing our utmost to reconfirm our customers’ confidence in our chilled products as soon as possible.

“This requires additional promotions and investments, the cost of which will affect the first semester result but the effect of which may occur at a later stage. In view of these promotional activities, we have also asked our suppliers for a limited contribution to this investment, as it should be beneficial to the entire supply chain.”

The company said that it is impossible at this stage to assess how long the horse meat scandal will continue to affect consumer confidence.

The group is doing its utmost to neutralise the negative impact as soon as possible and the first signs of recovery are apparent.

Depending on this and apart from any other unforeseen market circumstances, the group said it remains confident that the full year result 2013 can still equal that of 2012.

TheMeatSite News Desk

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