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IFFA 2013 on Course for Expansion

25 February 2013

GERMANY - Around 950 exhibitors from 47 countries will present their innovations at IFFA – The No. 1 for the meat industry – in Frankfurt am Main from 4 to 9 May 2013.

With new products covering the entire process chain, they will occupy 110,000 square metres of exhibition space, an increase of six per cent compared to the previous event.

Organiser Messe Frankfurt expects around 58,000 trade visitors from all around the world.

With these figures, IFFA is once again set to underscore its leading position for the whole international sector.

Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt: “We are experiencing a strong response to IFFA as the unrivalled leading trade fair for the meat industry. All market leaders have signed up to present their innovations to an international audience of trade visitors. With a new, optimised hall concept and more exhibition space, this year’s IFFA will have a new look – more modern, more compact and bigger. Together with our partners, we have created the best possible conditions for a successful IFFA.”

After three years of uninterrupted growth, Germany’s manufacturers of machinery and equipment for the meat industry continue to be optimistic during the run-up to IFFA.

Berthold Gassmann, Chairman of the VDMA Meat Processing Machines Division, said: “We estimate that meat-processing machines worth around € 850 million were made in Germany in 2012. This represents an increase of about four per cent. Accordingly, we are looking forward to the coming IFFA fair with great optimism. More than ever before, the on-going process of globalisation and changing markets demand a strong, internationally recognised platform that not only offers the global meat industry a complete overview but also reveals the latest trends and shows solutions. And only IFFA can offer all that.”

New Hall Concept

IFFA 2013 will be distinguished by a new, optimised hall concept.

For the first time, the fair will occupy both levels (11.0 and 11.1) of the new Hall 11. There, key international players from the packaging, supply facilities, measuring and weighing technology will present their innovations. Additionally, exhibitors from the processing and cutting segment will be located in Hall 11.1. As in the past, companies from the slaughtering, dismembering and processing segment will be positioned in Halls 9.0 and 9.1. The focus in Hall 8.0 will be on processing.

Thanks to this new structure, visitors will find the complete range of machines and equipment concentrated in the western part of Frankfurt Fair and Exhibition Centre.

Also new is the use of two floors in Hall 4. Thus, the range of products and services for ‘Selling – Everything for the butcher's shop’ and suppliers of packaging are now to be found in Hall 4.1 while exhibitors with ingredients, spices, additives and casings are on the floor below, in Hall 4.0.

Wolfgang Marzin: “For our visitors, the new hall concept means shorter walking distances and an improved overview. Moreover, the impressive ‘Portalhaus’ building forms a new main entrance in the west of the Exhibition Centre. And, last but not least, the new hall concept means we have been able to comply with the long-standing wishes of many exhibitors for more exhibition space.”

TheMeatSite News Desk

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