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New Layout for IFFA 2013

23 November 2012

GERMANY – Major meat industry – IFFA - will have a new layout at the Frankfurt Trade Fair and Exhibition Centre from 4 to 9 May 2013.

Hall 11, with floors 11.0 and 11.1, is being used for the first time.

On both levels, leading suppliers in the fields of packaging, supply facilities and measuring and weighing technologies will be showcasing their innovations.

In addition, market leaders working in areas related to processing and cutting will be in Hall 11.1.

Manufacturers from the slaughtering, primary cutting and processing segments will be housed in Hall 9.0 and 9.1 as they have always been, whilst the product group 'Processing' is, once again, to be found in Hall 8.0.

Products relating to the topic "Sales – everything for the butcher's shop" and the manufacturers of packaging materials will, for the first time, be located in Hall 4.1. Exhibitors of products relating to ingredients, spices and additives are represented one floor below that, on Level 4.0.

Wolfgang Marzin, Chair of the Executive Board at Messe Frankfurt, said: "There will be a new, optimised layout at the Exhibition Centre for IFFA 2013. By including Hall 11, we shall be able to concentrate the whole range of machinery and equipment compactly at the western end of the Exhibition Centre.

"This means shorter distances for visitors to walk and a clearer layout. Moreover, with its magnificant Portalhaus, it offers visitors a new main entrance at the western end. Hall 11 is the newest and most modern of all the halls at the Exhibition Centre and provides a very attractive ambience. And, by no means least, with our new concept for the halls, we shall be able to meet, in full, the long-felt wish of many exhibitors for an increase in exhibition floor space."

All the market leaders have already signed up for IFFA 2013 and the exhibition halls are almost fully booked. Messe Frankfurt is now reckoning on some 950 exhibitors from 47 countries, who will be presenting their innovations over a floor area of more than 100,000 square metres. Around 58,000 visitors are expected.

TheMeatSite News Desk

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