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Welfare Best Practice Promoted in Germany

08 May 2012

GERMANY - Concern over animal welfare continues to grow in prominence within the retail meat category in Germany, according to Liam MacHale, Dusseldorf Office Manager, Bord Bia – Irish Food Board.

Unlike in the neighbouring Dutch market, animal welfare issues for beef do not yet have specific consumer programmes, however, those for pigmeat and poultry are more advanced.

The German Association for Animal Welfare (DTB) label is currently in use by Kieler COOP but Edeka -Sudwest and Lidl have plans in this area. Pigmeat will be promoted in 40 Edeka outlets from November carrying a “Qualitatsparnterschaft mit Edeka” label.

Farmers will receive a 30-40c/kg premium over conventional pigmeat which is about €1.20/kg less than organic pork prices. Criteria for inclusion on this programme include a maximum transport to slaughterhouse duration of two hours with a minimum of 75 per cent of feed coming from the producer’s farm. Lidl will promote eligible product in green packaging.

Kaiser Tengelmann are currently promoting better animal welfare practice within their Birkenhof own label meat products highlighting rearing conditions (enough space for animals), feed (only QS assured feed) and transport (suitable animal transport) as key areas of concern.

Additionally free access to water, clean and ventilated stalls, qualified transport personnel and annual internal Kaiser staff training are listed as measurable criteria.

Potential suppliers to German retailers should seek to understand retailer priorities regarding animal welfare and where appropriate the extensive good practice and robust Bord Bia Beef and Lamb Quality Assurance Scheme criteria should be promoted.

TheMeatSite News Desk

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