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Anuga FoodTec Offers Opportunities for SMEs

07 December 2011

GERMANY - Anuga FoodTec, which will be held in Cologne from 27 to 30 March 2012, is once again expected to attract more than 1,200 exhibiting companies from about 40 countries.

The organisers say the fair’s concept means the event is not dependent on only certain sectors, raw ingredients or sub-processes.

This is the key reason why Anuga FoodTec is not only an interesting event for the industry leaders, who regularly present their products in Cologne, Anuga FoodTec also offers many benefits and opportunities for small and medium-sized enterprises.

Here, entrepreneurs can be sure to meet the top international decision-makers from the food and beverage industries, as 81 per cent of Anuga FoodTec visitors said in 2009 that they had sole or shared responsibility for making procurement decisions at their companies.

At the same time, the visitor survey revealed that 77 per cent of the trade visitors were managers or technical decision-makers at their respective companies.

Anuga FoodTec’s trade visitors are also very international in scope as almost 45 per cent of them come from outside Germany.

Due to its cross-sector approach, Anuga FoodTec opens up additional valuable opportunities especially for small and medium-sized companies.

Today’s industry increasingly requires cross-category solutions, which consist of technologies that have proven their worth in one sector and can therefore be transferred to others.

Because it addresses the entire processing chain for all procedures and technologies, Anuga FoodTec also reveals new opportunities for participating companies from its “own sector”.

The sixth Anuga FoodTec will present all the relevant food production themes to the international food business on the basis of the three pillars: Processing, Packaging and Food Safety.

TheMeatSite News Desk

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